Marketing Technology Consultant – Data Integration, Adoption

Role Overview

• Coordinate the flow of GA4 data into the broader marketing ecosystem, including audience synchronization, automated journey triggering, and enriching behavioral analysis tools and customer feedback platforms.
• Lead the deployment of GA4 integrations with enterprise platforms, ensuring data is mapped correctly to support high-value marketing activities like real-time personalization and cross-channel attribution.
• Create training materials, playbooks, and integration guides that help marketing teams move from legacy to modern, integrated workflows.
• Act as the "Voice of the Product" by providing transparent updates on integration progress and sharing "success stories" that demonstrate the business value of synchronized data.
• Work with the data quality team to enforce data standards and coordinate to ensure all integrations follow established governance and quality requirements.
• Manage the User Acceptance Testing (UAT) process to verify that integrations are accurate, actionable, and ready for marketing use before launch.
• Conduct high-level training and presentations to educate partners on the strategic advantage of Google Analytics data, creating a culture of data-driven decision-making.

Requirements

• Strong academic foundation in Marketing, Business, Information Systems, or a related field; advanced degree or MBA preferred for strategic, mid‑career impact
• Proven experience in Digital Product Management, with a clear emphasis on solving business problems and driving user adoption over technical implementation
• Deep expertise in MarTech integration, including orchestrating data flows across platforms to enable omnichannel activation and personalized customer experiences
• Ability to serve as a bridge between technical and marketing teams, translating complex integration work into clear, value‑driven outcomes for stakeholders and executives
• Demonstrated success measuring impact through adoption and business results, not just delivery—ensuring marketing users actively leverage integrated data
• Strong change management leadership, applying structured frameworks to guide teams through technical transitions and maximize tool proficiency
• Proficiency in Azure DevOps (ADO) and solid understanding of Agile product practices and data governance, ensuring integrations are scalable, governed, and aligned with enterprise standards
• Experience coordinating distributed teams, effectively managing both onshore and offshore resources in high-change, fast-paced environments
• Advanced skills in the Microsoft Office 365 suite (Excel, Word, Outlook) to support data-driven storytelling and reporting.
• In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.

Tech Stack

• Azure

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement