Digital Marketing Specialist

Role Overview

• Owns the setup, execution, and optimization of display and Connected TV campaigns across programmatic and direct platforms.
• Manages audience targeting, creative trafficking, budget pacing, and performance monitoring for display and CTV initiatives.
• Partners with the Senior Digital Marketing Manager, Paid Social and Digital Marketing Manager, Paid Search to support campaign launches across paid social, paid search, and review site platforms.
• Assists in campaign builds, QA, keyword uploads, audience segmentation, and ad creative implementation across multiple advertising channels.
• Monitors campaign performance daily and implements optimizations to improve key metrics including CTR, engagement, CPL, and conversion rates.
• Supports A/B testing initiatives across creative, targeting, and landing page experiences.
• Collaborates with Marketing Operations and Web teams to ensure accurate tracking, tagging, and attribution.
• Maintains campaign documentation, naming conventions, and budget trackers to ensure operational excellence.
• Provides performance insights and reporting summaries to support broader digital marketing reviews.
• Stays informed on digital advertising best practices and emerging platform capabilities.
• Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities.
• Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.

Requirements

• 2 to 4 years of experience in digital marketing or paid media.
• Experience supporting campaign execution across multiple paid channels is preferred.
• B2B marketing experience is a plus.
• Working knowledge of digital advertising platforms including Google Ads, LinkedIn Campaign Manager, and programmatic display platforms.
• Familiarity with Connected TV advertising and display campaign setup is preferred.
• Strong analytical mindset with the ability to interpret performance metrics and identify optimization opportunities.
• Understanding of core paid media metrics such as CTR, CPC, CPL, conversion rate, and return on investment.
• Strong attention to detail with the ability to manage multiple campaigns simultaneously.
• Collaborative mindset and ability to work cross-functionally with marketing, creative, and operations teams.
• Proficiency in Excel or Google Sheets for reporting and budget tracking.
• Experience with Google Analytics or similar analytics platforms is a plus.

Benefits

• Equal Opportunity Employer
• Dedicates to building a diverse and inclusive workforce
• Provides a workplace free from discrimination and harassment