Execute and optimize digital advertising programs that support go-to-market campaigns led by Growth Marketing and Product Marketing
Own end-to-end lead flow for advertising and campaign programs, ensuring leads are captured, routed, and delivered accurately and on time
Connect and maintain integrations between advertising platforms, lead forms, marketing automation, and CRM systems
Partner closely with Marketing Operations to ensure lead quality, attribution, scoring, and lifecycle tracking are functioning as intended
Monitor lead delivery, volume, and conversion rates, identifying issues and resolving breakdowns in the funnel quickly
Translate campaign strategy and audience targeting into executable lead capture and follow-up workflows
Provide clear performance reporting on lead flow, conversion, and campaign effectiveness to support optimization and pipeline goals
Continuously test and refine lead forms, targeting, and routing logic to improve efficiency and downstream sales outcomes
Ensure digital programs are executed reliably by managing timelines, dependencies, and cross-team coordination
Improve scalability and repeatability by documenting lead flow processes and identifying opportunities for automation and standardization

4+ years of experience in digital or performance-focused B2B marketing
Hands-on experience managing lead flow from advertising platforms through Marketo and into Salesforce
Strong working knowledge of Marketo and Salesforce, including lead capture, routing, and lifecycle management
Experience connecting and managing lead forms across paid media programs
Proven ability to troubleshoot lead flow, routing, attribution, and data quality issues
Strong understanding of funnel mechanics and sales development workflows
Ability to work cross-functionally and manage multiple initiatives in a fast-paced environment
Detail-oriented with strong ownership, follow-through, and operational discipline.
Right to Work Requirements: This role is limited to persons with indefinite right to work in Mexico.

Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

Digital Ads Specialist – Performance Marketing, Mobility

Key skills