Influencer Marketing Specialist

Role Overview

• Support end-to-end delivery of influencer campaigns across TikTok, Instagram, and YouTube within the beauty and K-beauty space
• Manage timelines, deliverables, and creator workflows using ClickUp
• Ensure content aligns with brand positioning, product messaging, and current beauty trends
• Identify and source high-performing beauty and K-beauty creators
• Evaluate creators based on performance metrics, audience demographics, and content style
• Use tools like Beacons to assess creator ecosystems, link performance, and monetisation behaviour
• Lead outreach to creators and managers to secure partnerships
• Negotiate rates, deliverables, usage rights, and paid media terms
• Structure deals with a commercial understanding of campaign economics (CPM, conversion potential, product margins)
• Contribute ideas for content angles that perform in beauty (before/after, routine integration, hook formats)
• Ensure creator content is authentic and showcases visible product results rather than overly scripted messaging
• Analyse campaign performance (views, engagement, CPM, conversion signals) and feed insights into future creator selection
• Build long-term relationships with beauty creators and brand partners
• Act as the main point of contact throughout campaigns
• Drive repeat partnerships through strong execution and communication

Requirements

• 1–2 years of experience in influencer marketing, talent management, or social media marketing
• Strong experience within the beauty, skincare, or K-beauty industry
• Deep understanding of TikTok and Instagram beauty content formats
• Fluent English
• High ownership and autonomy. You solve problems independently and don't need to be hand-held
• Strong organisational skills to manage multiple campaigns simultaneously
• BONUS IF YOU HAVE
• Korean language (business proficiency)
• Existing relationships with beauty or K-beauty creators
• Experience with Korean beauty brands or global beauty campaigns
• Understanding of skincare product categories and consumer behaviour
• Familiarity with ClickUp, Beacons, or Notion

Benefits

• Work directly with exciting global beauty and K-beauty brands
• Uncapped commission. Strong performers materially outearn their base
• Real ownership from day one in a fast-scaling agency
• Fully flexible hours, no time tracking, full trust model
• Exposure to both talent management and brand-side strategy