Development, maintenance and evolution of key Power BI dashboards to build a holistic overview of marketing and advertising activities.
Collaboration with internal stakeholders across register development, fundraising, youth, brand, individual giving, CRM, and social teams to deliver accurate data, tracking and reporting for campaigns.
Tracking, tagging & governing data: Leading creation and maintenance of UTMs, QR codes, vanity URLs and tracking parameters across all campaigns.
Managing day-to-day GA4 and Google Tag Manager operational tasks (e.g., verifying events, flagging issues, minor tag updates).
Maintaining marketing data documentation including a data dictionary and event catalogue.
Monitoring data quality and escalate anomalies to the Digital Advertising & Performance Manager and data engineering teams.
Reporting & analyses: Maintain and update recurring performance reports.
Populate templates and data sources for dashboards.
Conduct tactical analysis to support decision-making (channel benchmarks, creative impact, engagement patterns).
Produce summary insights for stakeholders in clear, accessible formats.
Supporting the Digital Advertising & Performance Manager via finance administration PO creation, invoice processing and goods receipting for paid media spend. Financial tracking spreadsheets to ensure accuracy of spend, pacing and reconciliations.

Proven track record of experience as an analyst
Microsoft Excel skills, including data cleaning, lookups/joins, automations, pivoting and structured problem‑solving
Proficiency with Power BI including data modelling, connecting multiple data sources, and structuring datasets for efficient report and dashboard builds from scratch.
High level understanding of data infrastructure, integration and systems like Supermetrics, Azure Data Factory and Databricks; data pipelines and cloud data platforms.
Experience with tracking and analysis tools including Google Analytics 4, HotJar and Google Tag Manager
Demonstrable track record of successfully using data-led insights to support continuous improvement in marketing, advertising and/or communications contexts

Digital Marketing Analyst

Key skills