About this role

Lead acquisition strategy and performance marketing across both web and mobile ecosystems
Own the full funnel growth engine, ensuring high-quality subscriber acquisition
Develop and execute integrated acquisition strategies across web and app ecosystems
Own performance marketing channels including: Meta, Google, TikTok, and others
Structure and lead ongoing experimentation across creative concepts, audience targeting, and more
Own KPIs across the acquisition funnel and partner with Product and Engineering teams

4
6+ years of experience in performance marketing or user acquisition across web and or mobile
Experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel
Strong understanding of subscription economics, LTV modeling, and funnel optimization
Experience managing multi million dollar budgets and optimizing toward CAC and ROAS targets
Hands on experience with A B testing and experimentation frameworks
Strong analytical skills and comfort working in Google Analytics, Looker or similar BI tools, and Excel or Sheets
Familiarity with mobile attribution and privacy frameworks including AppsFlyer, SKAdNetwork, and ATT

Growth Marketing Manager – Web, Mobile

Key skills