Senior Manager, Search Innovation

Role Overview

• Lead Organic Search Strategy
• Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development.
• Balance strong technical and foundational SEO with bold, content-led growth initiatives.
• Drive Content Strategy & Creation
• Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution.
• Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts.
• Develop a content ecosystem that supports both traditional search and AI-powered discovery.
• Lead AI-Driven Search Growth Innovation
• Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows.
• Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity.
• Own Search & Content Opportunity Modeling
• Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value.
• Partner Cross-Functionally
• Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans.
• Influence roadmaps, not just optimize after the fact.
• Own Performance & Results
• Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders.
• Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes.
• Be the Search Thought Leader
• Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape.
• Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.

Requirements

• 6 to 9 years of hands on SEO experience with a track record of driving organic growth
• Demonstrated success across both content strategy and technical SEO initiatives
• Deep expertise in core SEO tools including Google Search Console, AHRefs, Semrush, and similar platforms
• Experience experimenting with AI powered search workflows, answer engine optimization, and emerging discovery surfaces
• Strong content strategy skills including keyword modeling, opportunity sizing, topic clustering, and authority building
• Solid technical SEO foundation with understanding of site architecture, UX, and search indexing best practices
• Strong analytical skills with the ability to connect search performance to engagement and conversion metrics
• Exceptional written and verbal communication skills
• Experience working cross functionally with product, design, engineering, and marketing teams.

Benefits

• Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.