Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development.
Balance strong technical and foundational SEO with bold, content-led growth initiatives.
Drive Content Strategy & Creation
Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution.
Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts.
Develop a content ecosystem that supports both traditional search and AI-powered discovery.
Lead AI-Driven Search Growth Innovation
Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows.
Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity.
Own Search & Content Opportunity Modeling
Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value.
Partner Cross-Functionally
Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans.
Influence roadmaps, not just optimize after the fact.
Own Performance & Results
Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders.
Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes.
Be the Search Thought Leader
Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape.
Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.
Requirements
6 to 9 years of hands on SEO experience with a track record of driving organic growth
Demonstrated success across both content strategy and technical SEO initiatives
Deep expertise in core SEO tools including Google Search Console, AHRefs, Semrush, and similar platforms
Experience experimenting with AI powered search workflows, answer engine optimization, and emerging discovery surfaces
Strong content strategy skills including keyword modeling, opportunity sizing, topic clustering, and authority building
Solid technical SEO foundation with understanding of site architecture, UX, and search indexing best practices
Strong analytical skills with the ability to connect search performance to engagement and conversion metrics
Exceptional written and verbal communication skills
Experience working cross functionally with product, design, engineering, and marketing teams.
Benefits
Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.