Marketing and Communications Specialist

Role Overview

• The Public Relations Specialist supports proactive external communications initiatives and media relations, with an emphasis on brand and reputation management.
• The ideal candidate will develop an understanding of DaVita’s business goals and apply creative, strategic thinking to deliver on brand-enhancing communications projects.
• Key duties include writing, developing and pitching media stories, coordinating external content strategy across channels, media monitoring and reporting, and project management, with the opportunity to support other high-impact communications special projects.
• Develop and execute media relations strategies and contribute to regular, proactive outreach to support key company business objectives.
• Ideate strategic and creative pitch angles and story ideas, leveraging foundational understanding of complex subject matter and insights from research and data sources as appropriate.
• Develop and implement strategies for building personal relationships with key members of the media.
• Execute writing and distribution of press releases, media alerts, op-eds and letters to the editor.
• Assist with media training and messaging development for interview opportunities and coverage reports as needed.
• Support processes largely independently for media monitoring, media list management.
• Contribute to special projects and strategic initiatives involving collaboration with other departments and across the Marketing and Communications organization.
• Prepare and submit various award submissions for corporate honors and recognitions that elevate brand reputation.
• Maintain a strong working relationship based on trust and respect with teammates from other lanes to ensure brand standards and appropriate media coverage of DaVita events and activities.
• Manage projects with accountability for tactical execution and outcomes.
• Support the development of strategic planning and the execution of long-term efforts to achieve team goals.
• Present to team and stakeholders with support as needed.

Requirements

• A minimum of 2-4 years of experience in communications, public relations or related field.
• Bachelor's degree or equivalent education and experience preferred.
• Experience in external communications required, with an emphasis in media relations.
• Excellent writing, communications and presentation skills, with the ability to create content for a variety of channels required.
• Demonstrated experience in meeting deadlines under pressure, working with peers and team leaders.
• A focus on continuous improvement, identifying ways to improve our team’s efficiency, processes and measurement.
• Understanding of communications and marketing, content development and strategy and channel delivery.
• General understanding of traditional and emerging strategic communications trends and technologies.
• Curiosity and a desire to continually learn about the business of health care and the changing dynamics of kidney care.
• Ability to self-start, think critically and solve problems creatively.
• Solutions-driven and collaborative mindset, taking ownership to improve outcomes and help others with projects as needed.
• Proven project management ability and skillset.
• Ability to manage projects with accountability for tactical execution and outcomes, prioritizing and multi-tasking on a daily basis.
• Proclivity to be a positive, positive part of a healthy, high-functioning team operating in a fast-paced environment.
• Ability to take initiative, plan, prioritize and execute, independently, the completion of all projects in a fast-paced environment.
• Excellent organizational skills, attention to detail and ability to complete assigned tasks in a timely manner.
• Solid relationship-building skills across all levels of organization and with external vendors.
• Strong computer skills and proficiency in Word, Excel, PowerPoint and Outlook.

Benefits

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.