Regional Head of Marketing

Role Overview

• Develop and execute a regional marketing plan aligned to global marketing strategy and commercial objectives.
• Partner with cross-functional teams to support new market entries, lounge openings, and commercial initiatives.
• Utilize global standards and learnings for regionally relevant activations, tailoring messages and channels to local audiences.
• Translate regional traveler insights, guest feedback and seasonal dynamics into clear activation priorities by market.
• Using global brand standards, lead regional brand management ensuring campaigns and assets are produced and remain relevant and engaging.
• Ensure consistent brand expression across all touchpoints, from signage to advertising campaigns.
• Localize creative materials and brief regional assets where needed in line with brand guidelines.
• Ensure the in‑market customer experience aligns with the brand promise, partnering with operational stakeholders to deliver cohesive on-site and digital journeys.
• Manage regional content across paid, owned and earned channels.
• Guide local campaign development, from brief through to delivery and performance review.
• Support regional trade and lifestyle PR activity, including relationships with travel media and influencers, ensuring consistent brand voice and reputational alignment.
• Work with agencies and vendors to support execution as needed.
• Work closely with regional commercial, operations, and global marketing teams to deliver shared goals.
• Influence stakeholders and manage cross-functional delivery without direct line authority.
• Confidently engage with senior leaders, partners, and external agencies.
• Build and maintain relationships across the regional travel ecosystem (e.g., airport stakeholders, tourism boards and industry organizations) to strengthen brand visibility and partnership relevance.
• Analyze and report the effectiveness of marketing initiatives and align with the global marketing team to ensure that we can determine best practice.
• Leverage guest feedback to provide actionable recommendations and updates, ensuring marketing activities resonate with our regional audiences as well as conduct regular reviews of competitor activities to stay informed on industry trends and maintain a competitive edge in the market.
• Manage the regional marketing budget, ensuring effective allocation and clear ROI tracking.
• Ensure marketing investments align with regional growth priorities.
• Partner with commercial stakeholders to align investment choices to market growth opportunities and measurable outcomes.

Requirements

• 8+ years’ experience in a marketing role, with at least 2 years in a regional or strategic capacity
• Proven ability to operate independently, influence cross-functional teams and deliver through others
• Strong understanding of brand building, stakeholder management, and digital channels
• Demonstrable experience localising global brand strategy into market-relevant activations across diverse LATAM audiences
• Excellent interpersonal and communication skills; confident engaging at all levels, including senior leaders
• Highly organised, with the ability to manage multiple workstreams and deadlines
• Strong analytical mindset, comfortable using insights and evaluation frameworks to optimise strategy and demonstrate value
• Experience managing budgets and optimising spend, ensuring effective, value‑driven use of resources
• Experience working across LATAM markets; fluency in English and Spanish is essential. Portuguese desirable
• Comfortable with regular regional travel

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Flexible work arrangements
• Professional development opportunities