Sales Director – Online

Role Overview

• You take overall responsibility for our performance marketing: 5 teams, true P&L ownership and the mandate to make this area a growth engine.
• You don’t wait for instructions. You analyze, decide, execute — and iterate quickly.
• You build and lead 5 high-performance teams: Meta, SEA, CRM, Marketplace and Onsite — both line and functional leadership — and you establish a culture of excellence: you challenge and develop your team through targeted coaching and high expectations so everyone outperforms themselves.
• P&L responsibility for our Other Own Brand shops (Primum, Müllers Naturhof, petsPremium) and the marketplace business — not just budget oversight but the freedom to invest capital where it delivers maximum ROI. You manage €8+ million in ad spend, scale with clear CLV/CAC ratios to €30+ million, and identify growth levers.
• You own the performance channels for our focus brands: Wolfsblut, Wildes Land and Arden Grange, and you know how to turn brands into growth cases within their brand identity (CI) and operationalize them.
• You understand that performance marketing in 2026 is more than media buying — you help drive the creative engine: data feedback to creative, testing roadmaps for creatives.
• Technical and strategic ownership of the entire online sales & performance marketing area.
• You scale outcomes, not just headcount: you identify and implement AI tools and automations to eliminate manual processes and double your teams’ speed, ensuring we stay technologically ahead — from bidding algorithms to AI-driven content creation.
• You use our matrix organization not as an alignment marathon but as a resource pool: you mobilize Brand, Tech and Product for your growth goals and act as a sparring partner on equal footing with our Brand Directors — we win together as a team, each with a clear role.

Requirements

• Several years of leadership experience in performance marketing with measurable results — not theory, but proven scaling.
• You make fast decisions using microlearnings, work hypothesis-driven and continuously question assumptions — speed beats perfection.
• You see AI not as a gimmick but as a decisive competitive advantage (a force multiplier).
• You have experience deploying tech solutions for operational excellence.
• You address issues when they arise — not when they escalate. You don’t shy away from difficult conversations but always remain constructive.
• Numbers are your language. You detect anomalies in dashboards before others do.
• You have proven that you don’t just survive in complex organizations but leverage them to achieve your goals.
• You understand the link between creative and performance — and can manage both. You win discussions with arguments and data, not politics.

Benefits

• Responsible, exciting and varied tasks with a lot of creative freedom in a dynamic company that values flat hierarchies and an open, informal working atmosphere where everyone is on a first-name basis.
• A friendly, open team of around 340 employees in Munich, Leipzig and Albourne (UK) with several beloved office dogs at our locations.
• Flexible working hours (based on trust-based working time), home office options including a contribution to your home office equipment, and the possibility to work from abroad for several months.
• 28 days annual leave plus the option to take up to 20 days unpaid leave as well as special leave.
• Various internal & external development opportunities that you can choose independently according to your interests.
• Various employee discounts for people and pets.
• Regular team, company and Family & Friends events.
• Many more great benefits that we will gladly introduce to you during the recruiting process!