Partner with Product, Credit Risk, Decisioning and Commercial teams to understand and optimise the end-to-end lending funnel
Define, embed and evolve core metrics across acquisition, eligibility, approval, conversion and in-life servicing
Identify and prioritise opportunities to improve funnel efficiency, customer experience and commercial performance
Design and evaluate experiments across acquisition, pre-approval, eligibility and servicing journeys
Analyse complex lending and Open Banking datasets to unlock new growth opportunities
Support major strategic initiatives such as the Lending Hub and new lending propositions
Model and forecast the impact of product, credit and growth initiatives
Quantify trade-offs across approval rates, risk, conversion and customer outcomes
Own analytical projects end-to-end, proactively identifying where insight can drive incremental originations

Strong SQL skills and experience working with large, complex datasets
Experience with BI tools such as Tableau, Looker or Power BI
You combine analytical rigour with strong commercial judgement and enjoy working at the intersection of product, credit and growth
You have experience working in a data-led, fast-paced environment (e.g. fintech, banking, consulting or a high-growth start-up). Experience in lending or credit products is strongly valued given the scale and visibility of this role
You're analytical with excellent attention to detail
Have a strong quantitative background and naturally translate data into commercial impact
Enjoy designing experiments and generating new growth hypotheses
Are comfortable working with senior stakeholders in high-visibility environments
Can balance creativity with discipline — refining metrics while constructively challenging how they’re framed
Communicate clearly and confidently, focusing on impact, trade-offs and implications
Thrive in cross-functional teams. Ability to build strong relationships across Product, Credit and Commercial functions
Are proactive, curious and comfortable taking ownership
Nice to have: experience in lending, originations funnels, credit decisioning or Open Banking data.

Senior Product Analyst – UPL

Key skills