Conducting detailed research on prospective clients, including their brand, positioning, marketing activities, and potential service fit
Identifying and building targeted prospect lists using Apollo, LinkedIn Sales Navigator, and other prospecting tools
Creating highly personalized outbound messages via LinkedIn and email (no mass-template automation approach)
Writing medium-to-high-level sales copy focused on personalization, clarity, and conversion
Initiating and managing outbound conversations with potential clients
Qualifying prospects based on predefined criteria before booking discovery meetings
Booking and scheduling discovery meetings for the Sales Team
Leading initial discovery conversations when required (training will be provided)
Maintaining and updating CRM records in HubSpot to ensure accurate tracking of outreach and pipeline activity
Managing sequences and outreach flows inside HubSpot while maintaining a strong personalization-first approach
Continuously testing and optimizing outreach messaging to improve reply and booking rates
Tracking outreach KPIs and reporting on performance metrics
Researching industry trends and staying up to date with developments in digital marketing and e-commerce
Collaborating with the Sales and Service Departments to ensure alignment in messaging and targeting
Participating in sales meetings and performance reviews
Contributing ideas to improve outbound systems, messaging frameworks, and prospecting strategies

Minimum 1 year of experience in an outbound SDR role (2 years preferred)
Proven experience generating leads from scratch (cold outreach)
Medium-to-high-level copywriting skills for sales outreach
Ability to conduct independent research and personalize outreach messaging
C1 level (or equivalent) English proficiency (native not required)
Familiarity with Apollo, HubSpot, and LinkedIn Sales Navigator is strongly preferred
Previous experience in a marketing agency or selling marketing services is considered a strong advantage
Must be available and responsive during office hours (Mondays to Fridays between 3–6 PM BCN time)
Must consistently work 30–35 hours per week (i.e., 140 hours per month)
Must have a stable internet connection and a laptop or PC
Excellent verbal and written communication skills in English
Being open to receiving feedback and constructive criticism and improving on it

Sales Development Representative, SDR

Key skills