Founding Head of GTM – Commercial

Role Overview

• Strengthen our GTM foundations. Bring clarity to who we target, how we position the product, how we price and how we sequence outreach.
• Shape how GTM functions work together. Align sales, growth, marketing, content and operations around a clear commercial motion.
• Own the commercial engine. Define how pipeline is created, how deals move and how revenue is delivered.
• Create clear workflows. Define how sequences run, how follow-up works, what good qualification looks like and how we stay responsive when someone engages.
• Set and maintain funnel expectations. Establish KPIs across activity, conversion and pipeline quality, and act quickly when something isn’t working.
• Build forecasting and pipeline discipline. Create a rhythm the business can trust, ensuring strong visibility and accountability across pipeline and CRM without owning the operational build.
• Build and scale a repeatable outbound motion. Define who we’re reaching, how we show up and how we start the right conversations, turning targeted outreach into consistent, qualified pipeline.
• Build strategic partnerships. Develop relationships across the ecosystem that create meaningful commercial opportunities and revenue.
• Step into complex or high-stakes deals when senior presence or sharper commercial judgement is needed.
• Set commercial standards. Raise the quality of how we sell, how opportunities are progressed and how decisions are made.
• Partner with Product and Operations. Bring customer insight into roadmap decisions and work with founders and ops on pricing, forecasting and commercial reporting.
• Support the US launch. Help turn what works here into a simple, repeatable playbook that can scale reliably.
• Own commercial performance end-to-end. Understand what the pipeline is telling you and make fast, clear decisions when something needs to change.

Requirements

• Has grown a revenue function in a fast-moving environment
• Has real exposure to selling, not to carry a personal quota, but to shape how we sell as a company
• Structured thinking in complex, ambiguous environments
• Clear commercial judgement
• Excellent problem solving
• Speed & bias for action
• you get things done
• A genuine appetite for ownership at a company entering a defining stage

Benefits

• Health: Private health insurance (Vitality), paid sick leave including support for pregnancy loss and fertility treatments, and access to Spill for mental health support
• Wellness: £1,000 annual budget for health, therapy or fitness
• Parental Leave: Enhanced maternity, adoption, paternity and partner leave
• Pension: 4% employer contribution with salary sacrifice options
• Time Off: 25 days annual leave, 2 wellness days and flexible bank holidays (33 days total)
• Work From Anywhere: Up to 6 weeks per year working from anywhere globally
• Birthday Leave: An additional day of leave