Plan and achieve monthly and yearly sales targets; set monthly/quarterly/yearly targets for each distributor in the region.
Ensure product availability at all relevant channels through the distributor sales force per company guidelines.
Build and enhance trade relations; drive continuous market development and addition of new outlets for wider coverage.
Own distribution setup and secondary sales force deployment; extend support for implementation of all activities through the secondary sales network.
Implement all trade/consumer activations and merchandising (visibility) programs with timely, quality feedback as per guidelines.
Ensure distributors’ compliance with roles and responsibilities; develop each distributor profitably.

Strong communication skills with poise and confidence.
Analytical approach; flexible, resourceful, and innovative mindset to solve on-ground challenges.
Proven experience in FMCG/channel sales covering distributor handling, market coverage expansion, and trade relationship management.

Sales Officer

Key skills