VP Loyalty Partnerships

Role Overview

• Build, qualify and manage a high-quality pipeline of B2B loyalty and member-based partnership opportunities, leveraging your industry network and applying disciplined prioritisation and execution.
• Lead end-to-end commercial negotiations for complex, high-value, multi-year partnerships.
• Develop commercially robust, tailored proposals that deliver compelling member value while maximising long-term contribution for CarTrawler.
• Translate partner commercial and technical requirements into clear, structured internal briefs across Product, Technology, Supply, Finance and Go-Live teams.
• Build and sustain trusted C-suite and senior stakeholder relationships across prospective and existing partners.
• Represent CarTrawler at relevant industry forums and events, strengthening market presence and elevating CarTrawler’s profile.
• Maintain deep knowledge of the loyalty landscape, trends, competitive insight and enabling technologies.
• Ensure rigorous pipeline governance, accurate forecasting and delivery against agreed commercial targets.
• Define and continuously evolve CarTrawler’s B2B loyalty and member benefits proposition in line with market opportunity and strategic priorities.
• Identify and prioritise attractive segments and verticals based on strategic fit, scalability and contribution potential.
• Provide ongoing insight into loyalty market dynamics, competitive positioning and emerging business models.
• Partner with Commercial Strategy to shape segment strategy, financial frameworks and long-term growth plans.
• Act as the internal authority and “voice of the market” for loyalty partnerships, ensuring CarTrawler maintains a differentiated and competitive position.

Requirements

• 10+ years’ experience in senior commercial, partnership or business development roles within the loyalty, affinity and membership programmes sector.
• Bachelor’s degree in business, strategy or a related field – or bring equivalent experience.
• Strong commercial and financial literacy, with ability to interpret complex P&Ls and business cases.
• Direct experience negotiating travel industry agreements within a loyalty context is highly desirable.
• Proven track record of structuring and closing complex, multi-year commercial partnerships.
• Experience working in platform-based or transaction-driven business models.
• Demonstrated ability to design propositions that balance customer value, partner economics and internal contribution.
• Exposure to working in high-growth, matrixed or international environments.
• Experience influencing product and technical teams to deliver partner-specific solutions.
• High proficiency in Microsoft Office (Excel, PowerPoint, Word).

Tech Stack

• Go

Benefits

• Competitive pay and benefits, including a performance-based annual bonus, fully subsidised VHI health insurance and pension matching up to 4%.
• Generous time off and flexible working, including 25 days’ annual leave, extra company days, monthly Friday Unplugged afternoons and the option to work abroad for up to 20 days a year.
• Comprehensive wellbeing support, including access to health and mental health programmes (HeadsUp and EAP) and paid leave for marriage, volunteering and personal wellbeing including menstrual, menopause, and fertility leave.
• Growth and recognition culture with development opportunities through training, coaching and study support plus programmes that celebrate individual and team achievements.
• Everyday perks that make a difference
• subsidised canteen (KC Peaches), on-site car parking, Bike to Work and TaxSaver schemes plus an active Sports & Social Club.