Define and execute the long-term vision for Sezzle’s Loyalty & Marketplace ecosystem.
Own full P&L responsibility of loyalty and marketplace products, including revenue growth, margin optimization, and cost discipline.
Develop multi-year roadmap aligned with Sezzle’s broader consumer and merchant strategy.
Design compelling loyalty mechanics that drive frequency, retention, and LTV.
Lead development of merchant-funded offers, rewards, and gamified engagement features.
Drive personalization and discovery strategies within Sezzle’s app and marketplace.
Build scalable monetization models, including sponsored placements, merchant-funded promotions, affiliate revenue, and data-driven retail media solutions.
Partner with Sales and Merchant Success to embed loyalty and marketplace offerings into merchant contracts.
Identify new revenue streams that increase merchant ROI and Sezzle ARPU.
Partner closely with Product, Engineering, Data, Marketing, and Sales to execute roadmap.
Translate business objectives into prioritized product requirements.
Establish KPIs and performance dashboards across engagement, revenue, and merchant ROI.
Build and lead a high-performing team across strategy, partnerships, and operations.
Establish scalable processes for merchant onboarding, campaign management, and performance reporting.
Drive continuous experimentation and optimization.

10+ years of experience in fintech, marketplaces, retail media, loyalty, or consumer tech.
Proven experience owning a P&L or leading a GM-style business unit.
Demonstrated success building or scaling a two-sided marketplace or loyalty platform.
Strong understanding of consumer lifecycle metrics (LTV, CAC, retention, frequency).
Experience with merchant-funded promotions, affiliate programs, or retail media networks.
Strategic thinker with hands-on execution ability.
Data-driven decision maker with strong financial acumen.
Experience with data analysis and/or software engineering.
Exceptional leadership and cross-functional collaboration skills.
Experience in BNPL, payments, or consumer financial services is a strong plus.

Unlimited PTO, volunteer hours and sabbatical
Life, STD/LTD, medical, dental and vision insurance
Highly discounted LifeTime gym membership
401k with match
Collaborative fun co-workers
The opportunity to join the fastest growing FinTech alongside a team of motivated and driven individuals

General Manager, Loyalty – Marketplace

Key skills