Field Marketing Events Manager

Role Overview

• Develop and execute a comprehensive field marketing and events strategy aligned with revenue and pipeline goals.
• Identify and prioritize in-person and virtual events—including conferences, trade shows, hosted events, and webinars—that drive high-quality lead generation.
• Own the end-to-end execution of events, including messaging, sponsorships, vendor management, logistics, onsite facilitation, and overall brand presence.
• Partner closely with Sales to define target accounts, coordinate outreach, and ensure timely, strategic follow-up.
• Collaborate cross-functionally with Product Marketing, Demand Generation, Business Development, and Customer Marketing to integrate events into broader campaigns.
• Lead webinar strategy and execution, including topic development, promotion, moderation, and post-event engagement.
• Manage lead capture, segmentation, CRM tracking, and marketing automation workflows to ensure data integrity and effective nurturing.
• Measure and report on event performance, including lead quality, engagement, conversion rates, pipeline influence, and revenue impact, continuously optimizing strategy to improve ROI.
• Align with leadership on budget planning, performance expectations, and overall event investment strategy.

Requirements

• 4+ years of B2B field marketing, event marketing, or demand generation experience.
• Proven success driving qualified leads and pipeline through events.
• Strong understanding of demand generation metrics and ROI analysis.
• Experience partnering closely with Sales in a revenue-focused environment.
• Excellent project management and communication skills, with the ability to manage multiple priorities.
• Hands-on experience executing conferences, webinars, and event logistics.
• Proficiency with HubSpot, Salesforce, Zoom, or similar platforms.
• Bachelor’s degree in Business, Marketing, or related field.
• Higher education or edtech experience is a plus.
• Willingness to travel as needed.

Benefits

• Remote first workplace!
• Rewards and recognition programs
• Learning and development opportunities
• The ability to make a difference every day for universities trying to grow and students trying to learn!