Lead the DTC performance of Seed’s rapidly growing and profitable business, maximizing sustainable results over time.
Drive omni-channel sales through effective paid distribution, measurement, and frameworks while deepening Seed’s understanding of how to balance marginal returns and incrementality.
Drive further omni-channel sales through non-paid efforts across SEO, LCM, Referral, etc.
Derive impactful insights from creative testing and leverage them to continuously improve creative efficacy.
Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches.
Bring out the best in Seed’s existing talent while recruiting and developing new, world class talent.
Identify and deploy the best tooling and ways to leverage AI throughout Growth Marketing and beyond.
Develop and execute tests that drive impact and learnings across the business.

Proven track record of managing DTC businesses with revenues exceeding $200M+ and complex omni-channel distribution strategies.
First principles thinker with exceptional problem solving and strategic capabilities.
Exceptional analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines.
You also have deep familiarity with attribution models, marginal returns, incrementality, and know when and how to deploy each most effectively.
Consistently discover new and impactful ways to optimize processes and bottlenecks, with a particular strength in being at the forefront of leveraging AI.
Exceptional communication skills with Execs, peers, and employees throughout the organization, as well as with external partners and vendors.
Proven ability to recruit and develop world-class talent and put them in a position to be successful.
Collaborative leader who balances performance with shared ownership across the team and functions.
A “player-coach” with a mindset that no task is too big or too small
willing to roll up sleeves when needed to write ad copy, or to conduct performance analysis.

Choose from multiple medical, dental, and vision plans, with generous employer contributions and coverage options to meet your needs.
Enjoy access to top-tier virtual care and a complimentary Aaptiv membership for fitness and mental wellness.
We also provide an HSA with employer contributions, along with Fullscript discounts for supplements.
All employees and eligible dependents receive 12 free therapy sessions per year, plus coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation.
Invest in your future with our 401(k) plan through Betterment, featuring a 100% match on the first 3% and 50% on the next 2% of contributions—fully vested from day one.
Our Parental Leave Policy includes 18 weeks of fully paid leave, with the flexibility to phase your return.
We also offer four weeks of paid transition time at 80% capacity or four days per week.
Seed offers 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days (Summer + Winter), and 15 paid company holidays each year.
Thrive in a remote-first culture that prioritizes autonomy and clarity. You’ll also receive a $750 one-time remote work setup stipend and ongoing access to a $450 quarterly wellness and workplace stipends via JOON.
Access pet insurance, life and disability coverage, learning & development, and a vibrant culture rooted in science and impact.

VP, Growth Marketing

Key skills