Develop and execute Smappee’s content strategy across markets and customer segments.
Build and maintain a structured content plan and editorial calendar.
Create compelling and accurate content for blogs, newsletters, product pages and to a lesser extent for social media.
Translate complex technical topics—such as energy monitoring, EV charging, and automation into accessible language.
Coordinate creative assets, translations, and localization with internal and external partners.
Monitor content performance, track SEO and engagement metrics, and optimize based on insights.
Collaborate with stakeholders across product, sales, R&D, and marketing to gather input and deliver publishable content.

Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or equivalent experience.
Minimum 5 years of experience in content marketing, ideally in technical or complex industries.
Strong writing and editing skills, with a clear strength in long-form content such as blogs, articles, and in-depth storytelling.
Ability to explain technical concepts clearly and accurately.
Experience with SEO, keyword research, and content performance analytics.
Experience working with customer journeys and identifying content gaps.
Fluent in English (Dutch or French are strong assets).
Experience with Craft CMS, HubSpot, or AI/LLM tools is a plus.
Curious, proactive, hands-on, and a collaborative team player.

An inspiring office environment at cleantech hub Snowball: a place where companies with a heart for sustainable innovation can get inspired and grow.
Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving.
A chance to participate in team activities, companywide events and monthly drinks with your colleagues at the HQ.
Remuneration according to experience, completed with extra-legal benefits such as meal vouchers, eco vouchers, health insurance, group insurance, holidays supplemented with ADV days, profit participation and optional bicycle leasing.
A job where you can truly contribute to a better planet.

Content Marketer

Key skills