Content Marketer

Handoff is an AI agent that supports construction companies by automating estimating and streamlining operations. They are seeking a Content Marketer to develop and manage content strategies across SEO, social media, and video, focusing on producing high-quality, contractor-first content that drives traffic and conversions.

Responsibilities:

• Establish and maintain a reliable weekly publishing cadence across SEO, social, and video
• Own topic selection based on contractor needs, search intent, and product positioning
• Write long-form SEO content that ranks and converts
• Repurpose core ideas into social posts, short-form video scripts, and newsletters
• Contribute and iterate on homepage, landing pages, and comparison pages to improve clarity and conversion
• Write lifecycle emails (onboarding, activation, education, winback) tied to activation and upsell goals
• Use performance data (Search Console, analytics, attribution reporting) to refine topics and improve results
• Build content systems (brief templates, distribution checklists, style guides) that create leverage for the team
• Collaborate with Marketing, Product, and Sales to ensure messaging reflects real contractor workflows and objections