Content Marketer

Handoff is an innovative AI company focused on revolutionizing the construction industry through automation and real-time data. They are seeking a Content Marketer to enhance their content strategy across various channels, driving qualified traffic and conversions through high-quality content tailored for contractors.

Responsibilities:

• Establish and maintain a reliable weekly publishing cadence across SEO, social, and video
• Own topic selection based on contractor needs, search intent, and product positioning
• Write long-form SEO content that ranks and converts
• Repurpose core ideas into social posts, short-form video scripts, and newsletters
• Contribute and iterate on homepage, landing pages, and comparison pages to improve clarity and conversion
• Write lifecycle emails (onboarding, activation, education, winback) tied to activation and upsell goals
• Use performance data (Search Console, analytics, attribution reporting) to refine topics and improve results
• Build content systems (brief templates, distribution checklists, style guides) that create leverage for the team
• Collaborate with Marketing, Product, and Sales to ensure messaging reflects real contractor workflows and objections

Requirements:

• 3–6+ years of experience in content marketing, SEO, or editorial roles (B2B SaaS preferred)
• Strong writing taste with the ability to maintain a consistent brand voice
• Proven experience writing SEO-driven content that ranks and drives measurable traffic
• Comfortable working from dashboards and performance data to inform content decisions
• Able to manage a backlog and maintain a high shipping cadence
• Experience writing website and lifecycle email copy that drives conversion
• Comfortable scripting short-form video and collaborating on lightweight production
• Strong organizational skills and ability to layer planning into creative workstreams
• Excellent written and verbal communication skills
• Experience writing for contractors, trades, or other blue-collar audiences