Partner with the Commercial Strategy Director and Program Access Resource (PAR) to translate payer strategies into cohesive digital engagement plans
Develop and execute digital strategies that support payer engagement, education, and market access objectives
Manage the Market Access external website
Maintain and enhance website content by regularly adding or refreshing approved promotional review board assets
Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels
Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS
Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure
Collaborate with internal teams to ensure aligned execution of digital campaigns
Support continuous improvement efforts by identifying new digital opportunities

Bachelor’s Degree in a related field
3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field
Possess strong analytical, creative, and communication skills
expertise in digital tools such as Google Analytics
Good project planning and organizational skills
ability to multitask in a dynamic, fast-paced matrix team environment
In-depth understanding of the US healthcare market
Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)

Digital Strategy Analyst, Market Access

Key skills