Director of Business Analytics

Role Overview

• Support the Head of Strategic Insights for North America & broader North America Strategic Insights team to lead the relevant learning agenda & roadmap to address local key business priorities.
• Leverage trends, data, consumer & shopper insights, and other relevant resources, such as macroeconomics, to inform local strategies, accelerate business growth and identify new business opportunities.
• Identify learning gaps and turn them into learning roadmap with clear objectives.
• Manage the Analytics portion of the Strategic Insights budget with agility and a strong ROI mindset
• Leverage data & analytics agency partnerships to maximize added value.
• Recommend potential new vendors and methodologies to address key business issues in the most efficient and impactful way.
• Drive and expand data & analytics culture and usage (sell out data, consumer data, retailer data)
• Drive business and brand performance analysis and processes.
• Develop and manage analytic tools on both ongoing and ad-hoc basis in partnership with Global Business Analytics lead.
• Support the development and adoption of forecasting and analytics tools.
• Strengthen North America’s data-driven culture and insights-led decision making
• Upskill & Train the local teams leveraging analysis templates and tools developed by the Strategic Insights Business Analytics group (RGM, Sales uplift, etc.)
• Lead the data set-up of the new “(healthy) snacking” competitive environment
• Leverage various data sources (POS data, HH purchase dynamics, consumption trends, etc.) to explain drivers of business performance and inform tactical & strategic business decisions with actionable recommendations.
• Translate data into clear, persuasive reports and presentations for senior leadership.
• Support Marketing, Sales, Finance and Supply Chain teams in category and retail ad hoc analysis to understand underlying trends and impact to brand/retailer volume performance.
• Drive media effectiveness and efficiency for all brands.
• Provide guidance on opportunities to optimize or improve marketing effectiveness and efficiency by leveraging Growth Drivers Models.
• Recommend appropriate tools to measure marketing campaigns effectiveness and ROI (i.e. marketing mix, etc.) according to level of investment, stakes and Bel Group requirements.
• Partner with the global business analytics lead on measurement projects pilot and internalization (in-house MMM)
• Build and lead the North America learning agenda aligned with business priorities.
• Identify insight gaps and recommend the right mix of syndicated data and custom research.
• Lead and coach the NorAm cheese & squeeze business analyst
• Actively identify strengths and areas of opportunities for the Business Analyst through regular feedback, hands on coaching and stretch assignments that build confidence and leadership capabilities.
• Build development plans for the team to grow their skillset in alignment with the company needs and vision for the North American Strategic Insights department
• Create a culture of analytical rigor by setting standards for data quality, validation and insight generation across the team.
• Contribute to the Strategic Insights full team life and mission: Responsible for transversal projects in the SI Community and Share business cases and best practices with other members across the globe. Roll out & amplify Strategic Insights global Business Analytics programs.

Requirements

• Bachelor’s degree required, Master’s preferred
• Minimum 10 years of experience and expertise as business analyst & consumer insights with a strong focus on business analytics, in FMCG space.
• Mastery working with data and data providers such as Circana/ Nielsen, Kantar, retailer data and loyalty cards analytic programs
• Experience working in a multicultural, international environment / company is necessary.
• Experience partnering with North American commercial teams; international experience is a plus.
• Fluent in English; French is a plus.
• Excellent analytical skills and experience manipulating large, complex datasets from multiple sources (Nielsen, IRI, etc.), coupled with solid business thinking.
• Expertise in ad hoc research
• Affinity for visualizing data in a way that is relevant to answering specific business questions
• Business-oriented strategic thinker with strong synthesis and storytelling skills.
• Proactive, autonomous, and solutions-focused; comfortable navigating ambiguity.
• Curious mindset with interest in new tools and approaches (AI, DIY research, etc.)
• Advanced skills in Excel, Power BI, PowerPoint, Teams, and SharePoint.

Benefits

• PTO and Medical, Dental and Vision Benefits from Day 1
• 401k Match