Own the architecture and performance of Legion’s marketing systems, ensuring clean integration between marketing automation, paid media platforms, and the Salesforce CRM so data flows reliably across the funnel.
Define and implement attribution models, UTM governance, lifecycle stages, routing logic, and campaign taxonomy.
Establish clear definitions for funnel stages and handoffs across Marketing and Sales.
Build executive-ready dashboards and reporting frameworks that connect marketing activity to pipeline and revenue outcomes.
Improve data integrity, governance, and tracking discipline across all campaigns.
Design and execute targeted outbound and ABM-style campaigns across priority accounts and verticals.
Build and manage paid programs directly, including audience segmentation, list strategy, targeting configuration, budget allocation, creative selection, testing frameworks, and performance reporting.
Lead full-funnel campaign planning from offer strategy and landing experience through retargeting and conversion measurement.
Run structured experimentation across targeting, creative, messaging inputs, and spend allocation.
Translate performance data into decisive action: reallocate budget, refine audience criteria, adjust creative direction, and prioritize high-signal segments.
Develop targeted account programs aligned to complex, multi-stakeholder buying cycles.
Partner with Sales to align on account selection, engagement sequencing, and feedback loops.
Ensure campaigns support long-cycle, relationship-driven sales motions without overlapping into sales enablement ownership.
Establish weekly and monthly performance rhythms that drive decisions, not status updates.
Surface insights proactively and tie campaign results back to strategic marketing and GTM priorities.
Use modern AI-driven tools to accelerate reporting synthesis, experimentation analysis, and operational efficiency while maintaining rigor and accuracy.
Requirements
8+ years of experience in marketing operations, growth marketing, performance marketing, or demand generation within B2B SaaS or highly technical products.
Proven experience designing and implementing marketing infrastructure that connects CRM, marketing automation, paid media platforms, and reporting systems.
Strong hands-on experience operating paid and targeted campaign channels directly, including audience configuration, campaign setup, optimization, and performance analysis.
Deep understanding of attribution, lead routing, funnel definitions, and campaign measurement frameworks.
Demonstrated ability to move from data to action, making clear decisions on budget allocation, targeting strategy, and campaign prioritization.
Comfort partnering cross-functionally with Sales and Customer Success on funnel mechanics and operational alignment.
High standards for data quality, governance, and operational rigor.
Experience marketing to government, defense, or national security adjacent audiences, with an understanding of longer buying cycles, committee-driven decisions, and the nuances of account-based targeting in public sector environments.
Experience building and scaling account-based marketing programs where precision targeting and measurement are critical.
Experience improving or rebuilding marketing infrastructure in a growth-stage company.