Head of Marketing Operations – Growth

Role Overview

• Own the architecture and performance of Legion’s marketing systems, ensuring clean integration between marketing automation, paid media platforms, and the Salesforce CRM so data flows reliably across the funnel.
• Define and implement attribution models, UTM governance, lifecycle stages, routing logic, and campaign taxonomy.
• Establish clear definitions for funnel stages and handoffs across Marketing and Sales.
• Build executive-ready dashboards and reporting frameworks that connect marketing activity to pipeline and revenue outcomes.
• Improve data integrity, governance, and tracking discipline across all campaigns.
• Design and execute targeted outbound and ABM-style campaigns across priority accounts and verticals.
• Build and manage paid programs directly, including audience segmentation, list strategy, targeting configuration, budget allocation, creative selection, testing frameworks, and performance reporting.
• Lead full-funnel campaign planning from offer strategy and landing experience through retargeting and conversion measurement.
• Run structured experimentation across targeting, creative, messaging inputs, and spend allocation.
• Translate performance data into decisive action: reallocate budget, refine audience criteria, adjust creative direction, and prioritize high-signal segments.
• Develop targeted account programs aligned to complex, multi-stakeholder buying cycles.
• Partner with Sales to align on account selection, engagement sequencing, and feedback loops.
• Ensure campaigns support long-cycle, relationship-driven sales motions without overlapping into sales enablement ownership.
• Establish weekly and monthly performance rhythms that drive decisions, not status updates.
• Surface insights proactively and tie campaign results back to strategic marketing and GTM priorities.
• Use modern AI-driven tools to accelerate reporting synthesis, experimentation analysis, and operational efficiency while maintaining rigor and accuracy.

Requirements

• 8+ years of experience in marketing operations, growth marketing, performance marketing, or demand generation within B2B SaaS or highly technical products.
• Proven experience designing and implementing marketing infrastructure that connects CRM, marketing automation, paid media platforms, and reporting systems.
• Strong hands-on experience operating paid and targeted campaign channels directly, including audience configuration, campaign setup, optimization, and performance analysis.
• Deep understanding of attribution, lead routing, funnel definitions, and campaign measurement frameworks.
• Demonstrated ability to move from data to action, making clear decisions on budget allocation, targeting strategy, and campaign prioritization.
• Comfort partnering cross-functionally with Sales and Customer Success on funnel mechanics and operational alignment.
• High standards for data quality, governance, and operational rigor.
• Experience marketing to government, defense, or national security adjacent audiences, with an understanding of longer buying cycles, committee-driven decisions, and the nuances of account-based targeting in public sector environments.
• Experience building and scaling account-based marketing programs where precision targeting and measurement are critical.
• Experience improving or rebuilding marketing infrastructure in a growth-stage company.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options