Marketing Brand & Campaign Associate

Role Overview

• Assist in brand governance, frameworks, guidelines, messaging, brand design, elements for company and product brands across the portfolio. Collaborating with the Culligan CoE to uphold visual identity, messaging, and tone across all GTM initiatives.
• Collaborate with Product Marketing to create full-funnel brand and product messaging frameworks that guide awareness, consideration, and conversion initiatives across all channels.
• Drive always-on brand campaigns and product promotional campaigns, improving creative effectiveness and performance in partnership with media and demand generation teams.
• Stay current on B2B water as a service ‘point of use water’ industry trends and emerging channels, identifying new opportunities to strengthen brand impact and campaign performance.
• Collaborate with Paid Media & Organic teams to set the annual campaign calendar and strategies, defining objectives, target audiences, key messages, and success metrics aligned to business goals.
• Lead end-to-end campaign execution, managing planning, asset development, approvals, refresh ads, and launch across digital, social, search, CTV, web, print, and experiential.
• Write and steward creative briefs, partnering with internal teams and agencies to develop high-quality creative that meets brand standards and performance objectives.
• Optimize digital journey alignment, working with web and UX teams to ensure landing pages and product experiences support campaign messaging and conversion goals.
• Manage the annual campaign calendar and strategies, defining objectives, target audiences, key messages, and success metrics aligned to business goals.
• Responsible for campaign measurement KPIs and reporting, establishing UTM standards, tracking performance, and delivering actionable insights to improve ROI.

Requirements

• Bachelor’s degree in marketing, business administration, or a related marketing field
• 4-5+ years of experience in brand management with campaign management
• Proven track record of managing multi-channel brand campaigns, from concept to delivery
• Experience collaborating with both in-house and external agencies
• Exceptional program management and operational skill with meticulous attention to detail

Benefits

• Competitive base salary
• Tuition reimbursement
• Medical, vision, and dental insurance, all of which begin day one of employment
• Short
• and long-term, supplemental, and company-paid life insurance
• 401(k) retirement savings plan
• Paid Time Away