Key skills
CRM
About this role
Role Overview
- Lead the evolution of our customer engagement strategy
- Design and optimize the lifecycle journey in a few high-impact regions
- Execute a unified global strategy, partnering with regional stakeholders
- Lead the strategy and operational health for email, push, and in-app messaging
- Transform high-level lifecycle strategies into high-performing programs
- Take full ownership of E2E growth metrics within your regions
- Initiate and lead a high-velocity experimentation roadmap
- Champion a "customer-first" messaging philosophy
Requirements
- 7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
- Strong analytical skills with the ability to interpret campaign and behavioral data
- Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
- Experience running A/B tests and applying structured experimentation to improve performance
- Strong organizational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
- Clear and structured communicator comfortable working with cross-functional partners
- Proactive and results-oriented, with a track record of delivering impact in fast-paced environments
Benefits
- medical, dental, and vision insurance
- a 401(k) plan
- short-term and long-term disability
- basic life insurance
- well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays