Own the NSM roadmap across design, build, and run phases of RMN development.
Lead monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement.
Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for targeting, measurement, and creative strategy.
Champion the integration of non-endemic verticals (e.g., financial services, travel, telecom) into RMN offerings.
Serve as executive sponsor for key RMN accounts, ensuring alignment with client goals and industry best practices.
Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention.
Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement.
Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery.
Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
Requirements
12+ years of experience in media strategy, retail media, or digital advertising
Proven track record of leading RMN or media network initiatives at scale
Extensive experience with non-endemic advertising, including strategy, targeting, and measurement
Demonstrated success in building scalable consulting models and operational frameworks
Strong understanding of audience analytics, data visualization, and campaign performance reporting
Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems
Exceptional communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams.