Turn data into real relationships
Design, manage and optimize CRM campaigns across all relevant channels (email, app, push, print, POS)
Develop and implement automated customer journeys, trigger-based flows and transactional communications
Translate data and KPIs into clear, actionable recommendations for Marketing, Sales and Management
Responsible reporting: from ad-hoc analyses to dashboards
Further development and management of the loyalty program
Ensure data quality and expand segmentation and scoring models
Close collaboration with Data Protection/Privacy, IT, Finance/Controlling and Marketing

CRM experience (in-house or agency)
Proven experience implementing customer journeys and trigger-based campaigns
Deep understanding of customer centricity
Passion for data-driven marketing
Solid knowledge of CRM and marketing automation tools (e.g., Salesforce, Emarsys, Bloomreach, Apteco, HubSpot or similar)
Strong analytical skills and experience deriving actionable recommendations from KPIs and reports
Technical affinity for marketing and analytics tools
Strong data literacy and expertise in segmentation, personalization and predictive modelling
Hands-on mentality and team player
Ideally experience with ERP systems, BI tools or SQL

CRM Manager

Key skills