Key skills
SQLTableauAILLMOpenAIClaudeAnthropicAnalyticsContentfulSaaSSalesforceLeadershipProject Management
About this role
Role Overview
- Be the systems architect for our content-to-demand engine: Build and Scale Content Funnels, Content-to-Lead Infrastructure, Cross-Functional Bridge, and Funnel Monitoring & Optimization.
- Create the automation layer that multiplies team productivity: Scalable Workflow Development, AirOps Infrastructure Ownership, AI Integration & Innovation, and Documentation & Enablement.
- Own the measurement framework that proves content ROI: Content-to-Revenue Attribution, Demand Gen Reporting, Data Quality & Governance, Insights & Recommendations, and Experimentation Framework.
Requirements
- 5-8 years in growth marketing, demand generation marketing or similar technical GTM roles
- Strong proficiency with marketing platforms (Salesforce, Marketo, Contentful, Amplitude, etc.)
- Advanced skills in workflow automation tools (ClickUp, Zapier, Make, AirOps, or similar)
- Experience with analytics platforms (Google Analytics, Hex, Tableau, or similar)
- API integration experience—ability to connect disparate systems and build custom solutions
- Good to have: SQL knowledge and comfort working directly with databases for custom reporting
- Demonstrated experience implementing AI solutions in marketing/growth contexts
- Familiarity with LLM APIs (OpenAI, Anthropic Claude, etc.) and prompt engineering
- Understanding of AI use cases in content generation, lead scoring, and personalization
- Experience with no-code/low-code platforms for building AI-powered workflows
- Deep understanding of B2B SaaS demand generation and content marketing
- Knowledge of lead scoring, attribution models, and funnel optimization
- Experience with content-led growth motions and SEO-driven acquisition
- Understanding of PLG (Product-Led Growth) principles and metrics
- Advanced Excel/Google Sheets skills (pivot tables, complex formulas, data modeling)
- Experience building dashboards and data visualizations (Google Analytics, Hex, Tableau, or similar)
- Understanding of statistical concepts relevant to marketing experimentation
- Ability to translate complex data into clear insights for non-technical stakeholders.
- Preferred Experience: Experience in high-growth B2B SaaS companies scaling from $20M to $100M+ ARR.
- Background in engineering, computer science, or data science
- Familiarity with ClickUp (or similar project management platforms) for operations management
- Experience with web analytics and conversion rate optimization
- Understanding of SEO technical requirements and implementation.
Tech Stack
- SQL
- Tableau
Benefits
- Impact at Scale: Your systems and workflows will touch millions of users and directly influence millions in pipeline and revenue.
- Greenfield Opportunity: While we have strong foundations, there's massive opportunity to build, optimize, and innovate.
- Cross-Functional Influence: You'll work directly with marketing leadership, content creators, demand gen strategists, and product teams.
- AI Innovation: Be at the forefront of implementing AI in marketing operations.
- Learn and Grow: Work alongside world-class marketers, engineers, and operators.