Oversee execution of client campaigns across multiple accounts
Maintain high standards of quality control across content, funnels, paid ads, and CRM systems
Ensure deliverables align with client strategy and positioning
Monitor reporting metrics and performance indicators
Manage cross-functional teams (editors, designers, media buyers, CRM developers, etc.)
Coordinate workflow and timelines using project management systems (ClickUp or similar)
Ensure project flow remains organised, efficient, and deadline-driven
Identify bottlenecks and implement process improvements
Maintain awareness of Meta Ads performance, lead generation funnels, and reporting dashboards
Support GoHighLevel operations, automation, and CRM systems
Improve internal systems, documentation, and execution frameworks
Increase operational efficiency across departments
Reduce founder involvement in day-to-day delivery management
Take ownership of operational decisions within defined parameters
Support agency positioning and scalability initiatives
Contribute to long-term operational growth strategy

At least 2 years experience working within a marketing agency environment
Hands-on familiarity with GoHighLevel
Experience in performance marketing (Meta ads, lead generation, reporting metrics)
Strong experience using project management systems (ClickUp or similar)
Experience managing multiple active client accounts simultaneously
Demonstrated experience leading or coordinating cross-functional teams
Strong understanding of marketing strategy, messaging, and campaign structure

Digital Marketing Specialist – Performance Marketing Lead

Key skills