Own the content strategy across the customer journey (awareness thru adoption) and key channels (web, social, email, events, campaigns)
Set editorial standards (voice, accuracy, governance) and keep quality high across all assets
Establish and maintain the red thread, so teams use consistent language, claims, and proof points—tailored by audience, not reinvented
Create and edit high-impact content for senior business and technical audiences (POVs, articles, briefs, case studies, scripts, web experiences)
Use AI/LLM workflows to accelerate research, ideation, drafting, repurposing, and localization—with human judgment and accountability
Partner across Product Marketing, Demand Gen, Comms, Brand, Product, and SMEs to source insights and ship integrated programs
Own the content creation agency relationship end-to-end: briefs, scope of work, timelines, reviews, and quality
Track and improve content performance (engagement, SEO, conversion influence, answer-engine performance) and iterate based on evidence

8–10+ years in content strategy/editorial leadership in B2B tech
12+ years of content strategy, content management, and/or content development
University degree completed in a related field
A completed Master's degree will impact years of experience
Expert writing/editing with strong editorial judgment and the ability to simplify complex topics
Demonstrated AI/LLM fluency in content workflows (prompting, evaluation, governance, quality control)
Proven ability to lead cross-functionally and make decisions without direct authority
Experience owning agency/vendor scope and budget (SOWs, spend tracking, delivery/quality management)
Data-driven mindset with comfort using analytics to improve outcomes

Senior Content Strategist – Editor-in-Chief

Key skills