Strategic Content and Narrative Creation: Produce articles, executive posts, campaign kits, video scripts and materials such as mini e-books, all oriented to the pains of the Ideal Customer Profile (ICP).
Portfolio Content: Create and maintain landing pages (LPs), corporate presentations, 1-pagers and success cases for Cloud Services and Workspace.
ABM Content: Personalize LPs, 1-pagers, executive messages and 1:1 pitch decks, working closely with ABM and Demand Gen specialists.
Executive Authority: Lead CEO post writing, provide ghostwriting for executives and create scripts for panels/webinars, turning leadership into a continuous source of technical and business authority.
Market Intelligence: Monitor trends (cloud, AI, security, data), analyze market signals and produce comparisons, points of view (POVs) and strategic frameworks.
Governance: Structure the editorial calendar, manage the content pipeline, document official narratives and oversee KPIs.

Proven experience in B2B content strategy for technology and cloud services.
Experience crafting value narratives for CIOs, CTOs, CFOs and technical leadership.
Clear communication and exceptional writing skills.
Strategic thinking and systemic vision.
Executive storytelling and critical curation.
Cross-disciplinary collaboration, proactivity and ownership.
Data-driven orientation and quick learning on technical topics.
Maturity to engage with leaders and executives.
Preferred: Experience with cloud services companies or enterprise B2B marketing.
Experience creating content for ABM (1:1 / 1:few / 1:many).
Knowledge of SEO and familiarity with tools such as Sales Navigator and ActiveCampaign.

Content Strategist

Key skills