Senior Manager, Demand Generation

Role Overview

• Develop and own the demand generation strategy across paid search, paid social, and event channels and show a clear through line to pipeline and revenue targets.
• Build quarterly campaign plans with your team, aligning on goals, timelines, and resource allocation before execution begins.
• Partner with the outbound GTM function to ensure marketing-sourced leads are well-qualified and properly handed off.
• Review campaigns, copy, targeting strategies, and performance reports before they go live or get socialized upward.
• Own the reporting layer for the demand generation function — tracking MQLs, CPL, pipeline sourced, and conversion rates at every stage of the funnel.
• Build and maintain dashboards that give marketing leadership clear visibility into what's working, what isn't, and where budget should shift.
• Work closely with content, product marketing, and sales to ensure demand generation programs are well-supported and tightly integrated.
• Collaborate with RevOps to ensure proper lead routing, attribution tracking, and CRM hygiene across all inbound channels.
• Be a credible, data-backed voice in budget conversations, advocating for investments with clear rationale.

Requirements

• 3-5+ years in demand generation, growth marketing, or performance marketing, with at least 2 years managing a team.
• Strong strategic mindset; you can build a plan, align stakeholders, and hold a team accountable to it.
• Hands-on background in paid search and/or marketing operations with enough experience to guide your team and push back when needed.
• Comfort with analytics and reporting tools (GA4, Looker, HEX, HubSpot, or similar) and the ability to build clear performance narratives from data.
• Experience managing six-figure+ marketing budgets with a clear ROI lens.
• Experience scaling 1:many account-based marketing programs.
• SaaS or B2B experience preferred; nonprofit tech or mission-driven company experience is a plus.

Benefits

• Remote Work: Work remotely from one of our 10 hubs (Austin, Denver, Indianapolis, Los Angeles, San Francisco, New York, Salt Lake City, Minneapolis, Seattle, and Nashville).
• Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.
• Dependent Care Coverage: We offer coverage for dependents, with 50% of Medical, Dental, and Vision premiums covered for all eligible dependents.
• Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.
• 401k: We offer a 3% 401k match for all eligible employee's.
• Vacation and Holidays: Givebutter offers a Flexible PTO policy with uncapped vacation days and company-recognized holidays.
• Wellness Week: Givebutter closes for one week each summer to prioritize rest and recharge for the entire team.
• Parental Leave: We offer 12 weeks of paid leave for all parents and comprehensive leave planning management through Aidora.
• Family Care Support: Access a company-paid UrbanSitter membership plus care credits to book trusted, background-checked caregivers for childcare, senior care, pet care, and household support when you need it most.
• Home Office Stipend: Upgrade your home office with company-sponsored expenses, including high-quality laptops, monitors, and modern technology.
• Coworking Stipend: Enjoy a monthly stipend that gives you the freedom to work from coworking spaces or cafés whenever you need connection, community, or a change of scenery.
• Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.
• Professional Development: We offer learning and development reimbursement opportunities.
• Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you're doing and the company you work for.