Event Marketing Demand Generation Manager

Salesforce is seeking a highly motivated Event Marketing Demand Generation Manager who is passionate about driving audience acquisition, attendee engagement, and pipeline across their virtual and digital events portfolio. The role involves planning and executing integrated demand generation campaigns to connect priority audiences to Salesforce’s event experiences and deliver measurable impact across registrations, attendance, and pipeline.

Responsibilities:

• Support the planning and execution of integrated demand generation campaigns to drive audience acquisition, attendee engagement, and pipeline for virtual and digital events across a range of audience segments
• Own and execute attendee communications and digital campaign plans, ensuring alignment with event objectives, audience strategy, and business priorities
• Analyze audience insights and campaign performance data to refine targeting, improve conversion rates, and inform demand generation strategy
• Partner with sales and marketing teams to execute audience acquisition campaigns that support registration, attendance, and pipeline goals
• Support campaign planning through audience strategy recommendations, performance forecasting, and optimization insights
• Partner with performance marketing and channel teams to develop and execute campaigns, reports, and dashboards that provide visibility into campaign performance
• Partner with Marketing Operations and Sales to support attendee follow-up strategy and maximize pipeline conversion
• Track and analyze campaign performance, maintaining reporting frameworks to monitor progress toward registration, attendance, and pipeline goals
• Identify and execute opportunities for campaign optimization across channels, messaging, and audience targeting
• Support stakeholder communications by providing updates on campaign execution, performance, and results
• Partner cross-functionally with Experience Strategy, Creative, Messaging, Channel teams, and Marketing Operations to ensure campaigns are executed cohesively and aligned to audience and performance goals
• Support deployment and optimization of event websites, registration journeys, and attendee communications to improve audience acquisition and engagement

Requirements:

• 5–7 years of marketing experience, with a focus on demand generation, audience acquisition, campaign execution, or event marketing, preferably in B2B technology or SaaS
• Strong project management and organizational skills, with the ability to manage multiple campaigns and meet deadlines in a fast-paced environment
• Working knowledge of integrated marketing channels and funnel strategies across paid, owned, and organic channels
• Data-driven and results-oriented mindset, with experience analyzing campaign performance and identifying optimization opportunities
• Familiarity working with Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Google Analytics, and Excel
• Strong understanding of marketing and sales funnel dynamics, including audience acquisition and pipeline contribution
• Cross-functional team player with the ability to collaborate effectively across multiple stakeholders and teams
• Ability to quickly grasp company messaging, brand positioning, and audience value propositions
• Excellent written, verbal, and interpersonal communication skills
• Ability to work independently while balancing multiple priorities and stakeholder needs
• Curious, proactive, and growth-oriented mindset
• Preferred experience supporting virtual events, webinars, or digital event programs