Event Marketing Demand Generation Senior Manager

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The company is seeking a strategic, audience-centric Senior Manager to lead demand generation for their events portfolio, focusing on shaping and orchestrating campaign strategies that drive engagement and measurable impact.

Responsibilities:

• Serve as the demand generation lead for priority Salesforce events, owning campaign strategy from audience definition through execution and performance
• Translate event objectives into integrated, audience-first campaign strategies that drive registrations, attendance, engagement, and pipeline
• Develop comprehensive campaign frameworks outlining audience segments, messaging alignment, channel roles, sequencing, and activation strategy
• Ensure campaigns are executed cohesively across paid, owned, organic, and partner channels
• Define and evolve audience segmentation strategies using behavioral, firmographic, technographic, and engagement data
• Identify priority audiences, whitespace opportunities, and high-value segments aligned to event and business objectives
• Partner with analytics and data teams to continuously refine targeting, improve conversion rates, and optimize audience reach and efficiency
• Ensure consistent audience strategy alignment across all campaign channels and touchpoints
• Act as the central liaison across Experience Strategy, Creative, Messaging, Product Marketing, Media Lab, Lifecycle Marketing, and regional teams
• Ensure campaign strategy is clearly translated into channel activation plans and creative execution
• Partner with Experience Strategy to align audience strategy with event positioning, content, and attendee experience design
• Collaborate with creative and messaging teams to ensure campaign assets resonate with priority audiences and align to campaign goals
• Align channel owners across paid media, email, web, organic social, and partner channels to ensure coordinated campaign execution
• Own campaign performance across key metrics including registrations, attendance, engagement, and pipeline generation
• Monitor campaign performance, identify trends and gaps, and proactively drive optimizations
• Deliver performance reporting, insights, and strategic recommendations to stakeholders and leadership
• Apply data-driven insights to continuously refine segmentation, targeting, channel mix, and campaign strategy
• Serve as the strategic point of contact for demand generation campaign strategy across internal stakeholders
• Align senior stakeholders and cross-functional partners around campaign priorities, timelines, and goals
• Present campaign strategy, performance, and recommendations to senior marketing leadership
• Drive clarity, alignment, and accountability across complex, multi-channel campaign efforts
• Identify opportunities to improve campaign effectiveness through new approaches to targeting, segmentation, and channel orchestration
• Contribute to the evolution of Salesforce’s event demand generation frameworks, playbooks, and best practices
• Stay current on evolving demand generation strategies, audience targeting capabilities, and marketing technologies