Build and lead our CRM function end-to-end — from strategy to hands-on execution — across email, push, in-app, and other owned channels.
Leverage cutting-edge data, segmentation, and experimentation tools to maximize retention, frequency, and LTV.
Bring a deep understanding of iGaming / sports betting / casino user behavior, regulation-aware messaging, and VIP/rewards dynamics.
Partner closely with Product, Data, Acquisition and Growth, and Creative to build an ecosystem of always-on programs, experiments, and personalized experiences across millions of sports fans.
Own the CRM & retention strategy across the full player lifecycle: acquisition handoff, onboarding, activation, engagement, VIP development, reactivation, and win-back.
Define north star and operational metrics for lifecycle (D1/D7/D30 retention, WAU/MAU, session and pick frequency, ARPU, churn, reactivation rates, LTV).
Design, launch, and optimize lifecycle flows including new user onboarding & education, activation drives, daily/weekly engagement programs, VIP & loyalty programs, churn prevention, and win-back strategies.
Own the segmentation strategy and partner with Data Analytics to build and activate predictive models.

10+ years in B2C CRM / Lifecycle / Retention marketing as a leader and builder of departments, with at least 4–5 years owning strategy at Director+ level.
Deep experience in real-money gaming / gambling (sports betting, iGaming, gambling, casino, social casino, DFS, or closely related categories) with a clear understanding of player behavior and motivations, bonus/offer mechanics, VIP dynamics and lifetime value, regulatory and responsible gaming constraints in communication.
Hands-on experience with modern CRM platforms (Optimove) plus data tooling: CDP + data warehouse + reverse ETL, event-driven segmentation, real-time and batch campaigns.
Proven track record driving retention and LTV through sophisticated segmentation, triggered journeys, and structured experimentation.
Strong analytical chops: cohort analysis, incrementality, and experiment design. Ability to partner with Data/DS and work from SQL / BI dashboards.
Ability to operate at two altitudes: set vision and roadmap, go hands-on to ship campaigns, troubleshoot data flows, and iterate quickly.
Excellent communication and storytelling skills, especially with non-CRM stakeholders and execs.
Genuine passion for sports and sports betting culture; you “get” how bettors think, talk, and engage.

Director, CRM & Lifecycle Marketing

Key skills