Key skills
CRMAgileStrategic Planning
About this role
Role Overview
- Define and govern the strategic framework for campaign delivery platforms and customer contact strategies.
- Ensure effective planning, prioritization, and governance of campaign operations.
- Lead transformation initiatives, optimize campaign performance, and partner with stakeholders.
- Own omnichannel contact governance.
- Shape and drive Martech architecture roadmap.
- Guide CRM and journey squads, ensuring best-practice design.
- Own and define Vodafone base marketing measurement framework and KPI tracking.
- Drive cross-functional alignment around unified base marketing strategy.
- Build and develop a high-performing base marketing strategy function.
Requirements
- Experience in campaign operations and strategic planning.
- People Management experience
- Strong understanding of customer contact strategies and marketing platforms.
- Ability to manage complex planning and prioritization processes.
- Analytical skills for performance measurement and optimization.
- Familiarity with agile delivery and backlog management.
Benefits
- Excellent basic salary plus bonus and Vodafone benefits
- up to 28 days off plus bank holidays
- paid time for charity work
- discounts
- vouchers
- pension plan
- amazing learning tools
- top-notch parental leave policies