Developing strategic, KPI-driven media proposals aligned to supplier budgets and objectives
Creating cohesive media plans across onsite and offsite channels
Activating campaigns in partnership with internal teams and external stakeholders, ensuring delivery within timelines and creative guidelines
Managing a portfolio of FMCG brands, ensuring high-quality execution from strategy through to evaluation
Monitoring performance, delivering insightful campaign reports, and making data-led recommendations
Contributing to commercial targets across your categories, supporting forecasting and reporting processes
Building strong, trusted relationships with Asda stakeholders and external partners
Supporting senior leadership with governance, meetings, and ad hoc projects
Contributing positively to wider organisational initiatives and SMG’s workplace culture

Experience working towards ambitious commercial targets
A proven track record in developing and planning strategic marketing campaigns
Strong understanding of media planning and campaign activation
A proactive, “can do” attitude with a commitment to delivering best-in-class client servicing
Confidence managing multiple stakeholders and building trusted relationships
Strong organisational skills with exceptional attention to detail
The ability to adapt in a fast-moving environment and embrace new opportunities
Clear, confident communication skills with the ability to tailor your approach to different audiences

Senior Client Executive

Key skills