Consumer Lifecycle Marketing Manager

Credit Acceptance is an award-winning company recognized for its workplace culture and success in the used car finance industry. The Consumer Lifecycle Marketing Manager will lead the strategy and execution of consumer-focused email and SMS campaigns, connecting consumers with affordable vehicle financing options while ensuring compliance and measurable marketing performance.

Responsibilities:

• Develop, execute, and optimize lifecycle campaigns across email and SMS for known leads and prior customers
• Create cohesive marketing journeys for prospective car buyers with vehicle, financing, and dealership related content and recommendations
• Map and identify key moments in the car buying process to generate campaign/test ideas
• Partner with product and marketing team members to enable ways to market vehicle inventory to consumers
• Build segmentation and audience strategies using first-party and behavioral data to deliver timely and relevant communications
• Partner with creative, analytics, dealer, brand, product, and legal teams to ensure campaigns are effective, brand-aligned, and fully compliant with all marketing regulations
• Collaborate with analytics to measure campaign performance, identify optimization opportunities, and develop test-and-learn frameworks for continuous improvement
• Manage campaign builds within marketing automation platform, including list management, quality assurance, A/B testing, and performance tracking
• Present insights and recommendations to leadership based on campaign results and customer research

Requirements:

• Bachelor's Degree
• 5+ years of experience in email, SMS, or lifecycle marketing roles
• Proven track record managing multi-stage or multi-channel consumer lifecycle campaigns
• Experience working in a regulated or compliance-driven environment
• Proficient in at least one marketing automation platforms (e.g., Adobe Journey Optimizer, Iterable, Braze, or similar)
• Familiarity with CRM systems, testing tools, customer data platforms, and analytics tools
• Strong understanding of email and SMS marketing strategy, including segmentation, automation, testing, and performance optimization
• Knowledge of consumer journey mapping and lifecycle marketing principles within a financial or regulated industry
• Analytical mindset with ability to interpret marketing data and connect metrics to business outcomes
• Excellent cross-functional communication skills with the ability to manage multiple stakeholders and priorities
• Strong attention to detail, compliance awareness, and process discipline
• Ability to synthesize insights to identify recommendations for improving marketing and business results
• Ability to work effectively with cross-functional teams, including product management, analytics, and other teams within marketing
• Ability to write concise marketing briefs and test plans to drive continued performance and optimization against KPIs across channels
• Strong familiarity with user-experience concepts and leveraging user research
• Background in financial services, auto finance, or adjacent industries
• Experience marketing to subprime or credit-challenged consumers
• Proficiency in segmentation and personalization using dynamic content or predictive modeling
• Working knowledge of HTML/CSS for email template management
• Strong understanding of data privacy and SMS regulations (TCPA, CAN-SPAM, etc.)