Marketing Communications Manager

Role Overview

• Lead the development and execution of integrated marketing strategies that drive engagement, demand generation, and measurable business growth.
• Partner closely with Business Units, Sales, Account Management, and other internal stakeholders to align marketing initiatives with strategic priorities and revenue goals.
• Oversee content-driven campaigns, events, and programs that generate pipeline and strengthen brand positioning.
• Manage marketing budgets and provide leadership to a team responsible for campaign execution and content development.
• Ensure efforts are data-driven, outcome-focused, and aligned to business impact.
• Develop and implement annual strategic marketing plans aligned to business objectives, including content-driven campaigns, events, and market-facing programs.
• Serve as the primary liaison between Marketing and cross-functional partners (Business Units, Sales, Account Management, Finance, Operations), ensuring alignment on priorities, goals, and outcomes.
• Provide leadership and direction to team members, responsible for day-to-day content development, campaign execution, and program implementation.
• Manage, lead, coach, and develop team members to drive performance, engagement, and long-term retention while fostering a culture of accountability and continuous improvement.
• Lead and execute integrated inbound and outbound marketing initiatives that drive engagement, demand generation, and pipeline growth.
• Present campaign performance data, market insights, and strategic recommendations to internal stakeholders, driving informed decision-making focused on results over tactics.

Requirements

• 6–8 years of experience in B2B content marketing, marketing communications, or a related field (STM publishing or academic services/software experience a plus).
• Bachelor’s degree in Marketing or a related discipline, or equivalent experience.
• Demonstrated success developing persona-driven, data-informed content and campaign strategies that drive measurable business results.
• Experience building and managing annual marketing plans and budgets, translating business goals into actionable marketing strategies, and partnering effectively with diverse internal stakeholders.
• Strong project management skills with the ability to lead initiatives independently, manage competing priorities, and operate at both strategic and detailed levels.
• Excellent communication skills, including writing, editing, presentation development (PowerPoint), and public speaking.
• Proficiency in Microsoft Office and familiarity with CRM and marketing automation platforms (e.g., Salesforce, Pardot); experience with project management tools (e.g., Asana, Smartsheet, Jira, Basecamp) a plus.
• Analytical mindset with experience reviewing campaign data, identifying market trends, and optimizing programs based on performance insights and evolving best practices.

Benefits

• Performance bonus eligible