Senior Product Marketing Manager

Avalara is looking for a Senior Product Marketing Manager to lead their 1099, W9 and Cross Border products. The role involves creating marketing strategies, executing messaging, and collaborating with various teams to develop go-to-market content and plans in the tax compliance market.

Responsibilities:

• You will collaborate with Product Management to distill important functionality and benefits for upcoming features into product marketing messages
• You will engage with Revenue Marketing teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption-focused marketing campaigns
• You will develop compelling audience-specific messages and presentations, customer success stories, and videos
• You will develop creative product marketing activities that reach target audiences
• You will work with sales to ready our general and specialized sales teams on our value propositions and messaging
• You will deliver presentations to internal and external audiences (analysts, customers, conference sessions, and third-party, public events) on Avalara's compliance platform

Requirements:

• 5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management
• 5+ years demonstrated track record in crafting positioning and marketing content
• A Bachelor's degree in marketing, business, technology, or a relevant field of studies such as computer science
• Demonstrated ability in launching and growing innovative technology products
• Experience using AI and AI-related technologies