Launch and manage emerging digital and offline channels for acquisition
Build structured testing roadmaps to validate channel fit and measure incremental impact.
Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes.
Help formalize early stage channels into repeatable, scalable playbooks for broader adoption
Own day-to-day execution and performance monitoring for early stage channels.
Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals.
Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops
Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported.
Communicate actionable insights to stakeholders and propose next steps for scaling
Keep abreast of the latest ad tech, attribution methods, and analytics solutions.
Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level.

4–6 years of experience in performance marketing, growth marketing, or digital media.
Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budget
Strong command of key metrics and data analysis to drive campaign outcomes
Experience creating and iterating on world-class creative that resonates across diverse culture
Builder mentality that thrives in ambiguity and knows how to drive end to end experimentation with measurement rigor
Comfortable working cross-functionally with data, finance, engineering, and marketing teams, balancing both strategic and tactical responsibilities

Performance Marketing Manager

Key skills