Strategic responsibility for complex paid search setups and international client accounts
Development and continuous refinement of cross-channel paid search and full-funnel strategies
Directing and prioritizing operational activities with a clear focus on impact, scalability and sustainability
Establishing and advancing a consistent testing and learning culture in paid search — with clear hypotheses, regular tests and systematic derivation of learnings
Ensuring new ideas, formats and platform features are continuously reviewed, tested and developed further
Strategic consulting at eye level — including sparring with clients and internal stakeholders
Functional responsibility for the entire SEA / paid search team: methods, standards, quality and ongoing development
Enablement, sparring and professional development support for colleagues in day-to-day operations
Leading pitches, client presentations and internal knowledge
and exchange formats

At least 5 years of experience in paid search / SEA / search advertising
Strong strategic understanding of performance marketing, business objectives and digital ecosystems
Experience with complex account structures, automation and modern paid search setups
Enjoy developing hypotheses, running tests and systematically improving processes
Experience in strategic consulting and direct client-facing work
Structured, self-directed working style — also in a remote environment
Fluent German (C2); English skills are an advantage

100% remote work with flexible scheduling
High level of trust and significant personal responsibility from day one
Short decision-making processes and direct collaboration with strategy, tech and management
International client projects with high visibility and strategic impact
No micromanagement — we measure impact, not presence
A collegial, highly qualified team with a hands-on mentality
Space for professional growth, knowledge transfer and personal development

Lead Paid Search

Key skills