Key skills
LeadershipCollaborationAccount ManagementSales
About this role
Role Overview
- Develop holistic marketing and funnel strategies for clients
- Analyze business models, offerings, target audiences and customer journeys
- Derive clear priorities for channels, budgets and actions
- Manage and provide technical leadership for SEO, SEA, paid ads and content teams
- Define and evaluate relevant KPIs with a focus on impact rather than activity
- Act as strategic sparring partner for account management and sales
- Advise clients on growth, budget and structural decisions
- No ongoing hands-on implementation of individual channels
- Not purely project or task management
- No reporting without actionable insights
- No working based on gut feeling or tool-driven logic
Requirements
- Several years of experience in online marketing (agency or in-house)
- Strong understanding of SEO, Google Ads, paid social and content
- Experience with funnels, conversion logic and performance evaluation
- Ability to explain complex interdependencies clearly
- Entrepreneurial mindset with a focus on impact and efficiency
Benefits
- Work with strong specialists in clearly defined disciplines
- Clients that are genuinely committed to growth
- Significant scope to shape and build a new strategic area
- Direct interaction with executive management
- Hands-on role with a focus on video production
- Collaboration with performance and paid marketing teams
- Room for creative ideas and professional development
- Company pension plan with employer contributions
- Modern equipment with your own laptop and sufficient monitors
- Training opportunities through courses, events and more