Develop and execute comprehensive digital marketing strategies across multiple channels in coordination with marketing and the business units
Maintain and update website content to ensure accuracy and relevance
Manage paid advertising campaigns to maximize ROI
Lead search engine optimization (SEO) and content marketing initiatives to improve organic search rankings
Plan and implement email marketing campaigns, including segmentation and automation
Analyze performance metrics and prepare regular reports to measure effectiveness and identify content optimization
Create compelling digital content in collaboration with marketing managers and external agencies
Drive a cohesive approach to updating the global and regional website in collaboration with international business marketing teams
Stay current with digital marketing trends, tools, and best practices
Ensure compliance with data privacy regulations (GDPR etc.)

Bachelors degree in Marketing, Communications, or related field or equivalent via education and/or experience
3 years’ experience in digital marketing or a related role, such as digital marketing coordinator, marketing specialist, content marketing, email marketing, SEO/SEM, or social media marketing
Proficiency in Google Analytics, Google Ads, SEO tools, and marketing automation platforms (e.g. Oracle Sales Cloud & Eloqua)
Strong understanding of marketing platforms, website management and content strategy
Demonstrated analytical, communication, and project management skills
Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
Demonstrated continuous improvement in areas of responsibility
Availability to travel, domestically and internationally, up to 10%, sometimes with limited notice
Experience with CRM systems (e.g. Oracle Sales Cloud)
Experience with Social Media Management Platforms (e.g. Hootsuite)
Familiarity with A/B testing and conversion rate optimization

Digital Marketing Specialist

Key skills