Lead the Database Marketing strategy, structuring databases, segmentations and audiences to support Growth Marketing initiatives across the entire funnel;
Develop and evolve customer segmentation models and behavioral clusters to support CRM campaigns, media and personalization initiatives;
Work in partnership with the Growth, CRM, Performance, Product and Data teams, ensuring strategic use of data in campaigns and experiments;
Provide direct support to the CRM team, ensuring data quality and availability for campaign activation on relationship platforms;
Support the management and evolution of CRM tools, especially Braze and Salesforce Marketing Cloud, ensuring efficient use of databases and segmentations for campaigns and communication journeys;
Design and evolve data activation processes in martech and media platforms;
Ensure quality, governance and organization of the databases used by marketing;
Support the development of data-driven tests and experiments, contributing to optimization of conversion, retention and LTV;
Monitor and improve metrics related to database quality, segmentations and data activation;
Lead and develop the DBM team, strengthening a data-driven culture within the Growth area.

Bachelor's degree
Availability to work in a hybrid model in the North Zone of São Paulo
Experience in Database Marketing, Marketing Analytics or related areas
Experience with Growth Marketing strategies and data-driven marketing
Experience with customer segmentation, audience modeling and data activation for campaigns
Knowledge of modern data warehouses, especially Snowflake, or similar platforms (BigQuery, Redshift, Databricks)
Experience handling and analyzing large volumes of data
Experience or familiarity with CRM tools such as Braze, Salesforce Marketing Cloud or similar platforms
Strong analytical skills and strategic business vision

DBM Coordinator – Marketing Data

Key skills