Serve as the market owner for your assigned countries (understanding performance drivers, competitive pressure, and customer behavior)
Own the paid digital strategy and execution across paid channels for your markets (with a core focus on Paid Search)
Build, implement, and optimize search campaigns (including bidding strategies, audience layering, creative and asset testing, and measurement frameworks) in an increasingly automated environment
Monitor and manage daily, monthly, and quarterly spend and performance, proactively optimizing to hit volume and efficiency targets
Maintain clear reporting cadences, identifying key insights and partnering with teams across the business to address opportunities or performance shifts
Develop and run tests and pilot programs across paid channels (including structured A/B tests, creative and asset experimentation, and measurement improvements)
Produce weekly, monthly, and quarterly reporting, forecasting, and performance narratives for leadership across Marketing, Product, and other teams
Contribute to global initiatives by sharing insights, competitive observations, best practices, and learnings from your markets with channel owners and cross-functional partners

A minimum of 5 years of hands-on experience in Paid Search, with proven impact on revenue and efficiency KPIs
Demonstrated experience optimizing paid media within automated bidding environments and against clear performance goals
Proficiency with Google Ads, SA360, and Google Analytics (or equivalent analytics tools)
Advanced Microsoft Excel skills, with the ability to manipulate and analyze large datasets
Experience with data visualization tools (Looker, Tableau, etc.) is preferred
Experience building and executing digital marketing roadmaps, experiments, and strategic tests with measurable business impact
Strong communication and cross-functional collaboration skills, including the ability to explain drivers and recommendations to both technical and non-technical stakeholders
Excellent troubleshooting skills and the ability to navigate incomplete or evolving data
Experience in Paid Social (Facebook, Instagram, LinkedIn, TikTok, X) or YouTube is a plus
Ability to work effectively across distributed teams in a global organization
Proficiency in English required.

Digital Marketing Manager

Key skills