Digital Marketing Manager

Blue Haven Pools & Spas is a nationally recognized leader in creating custom swimming pools, serving homeowners through locally owned offices across the United States. They are seeking a Digital Marketing Manager to drive measurable lead growth across a multi-location business, focusing on digital acquisition and conversion performance.

Responsibilities:

• Own performance marketing across channels (primarily Google Ads , plus Meta/YouTube/LinkedIn where applicable)
• Build and optimize campaigns by market: structure, targeting, budgets, pacing, and creative testing
• Improve conversion rates across funnels: landing pages, forms, call flows, and on-site UX (CRO + A/B testing)
• Ensure tracking integrity: GA4, GTM, pixels, CAPI/events, UTMs , call tracking, and attribution hygiene
• Produce weekly/monthly performance reporting tied to outcomes: CPL, CPQL, CPA, conversion rate, and lead quality
• Partner with creative and web teams to produce high-performing ad + landing page assets
• Coordinate with local offices and sales teams to tighten lead feedback loops and improve close rates
• Manage external partners (agencies, freelancers, vendors) as needed
• Identify new opportunities: geo expansion, new audiences, new offers, and funnel improvements
• Audit and improve tracking + reporting across key markets; eliminate attribution blind spots
• Launch a structured testing roadmap (creative, keywords, landing pages, offer positioning)
• Improve core KPIs: conversion rate , cost per qualified lead , and lead quality consistency across locations
• Deliver a simple, trusted performance dashboard leadership can use weekly

Requirements:

• 3–7+ years of hands-on digital/performance marketing experience with measurable results
• Strong command of Google Ads (Search, PMax, retargeting; Local Services Ads a plus)
• Experience managing budgets across multiple markets/locations
• Solid measurement skills: GA4, GTM, attribution fundamentals, conversion APIs/events
• Experience improving landing page and funnel conversion rates
• Strong communication and reporting ability—can brief stakeholders and lead with data
• Hubspot experience
• Lead Generation Expert
• Local SEO / GBP familiarity for multi-location brands
• Experience in home services, construction, or high-consideration consumer purchases