Blue Haven Pools & Spas is a nationally recognized leader in creating custom swimming pools, serving homeowners through locally owned offices across the United States. They are seeking a Digital Marketing Manager to drive measurable lead growth across a multi-location business, focusing on digital acquisition and conversion performance.
Responsibilities:
- Own performance marketing across channels (primarily Google Ads , plus Meta/YouTube/LinkedIn where applicable)
- Build and optimize campaigns by market: structure, targeting, budgets, pacing, and creative testing
- Improve conversion rates across funnels: landing pages, forms, call flows, and on-site UX (CRO + A/B testing)
- Ensure tracking integrity: GA4, GTM, pixels, CAPI/events, UTMs , call tracking, and attribution hygiene
- Produce weekly/monthly performance reporting tied to outcomes: CPL, CPQL, CPA, conversion rate, and lead quality
- Partner with creative and web teams to produce high-performing ad + landing page assets
- Coordinate with local offices and sales teams to tighten lead feedback loops and improve close rates
- Manage external partners (agencies, freelancers, vendors) as needed
- Identify new opportunities: geo expansion, new audiences, new offers, and funnel improvements
- Audit and improve tracking + reporting across key markets; eliminate attribution blind spots
- Launch a structured testing roadmap (creative, keywords, landing pages, offer positioning)
- Improve core KPIs: conversion rate , cost per qualified lead , and lead quality consistency across locations
- Deliver a simple, trusted performance dashboard leadership can use weekly
Requirements:
- 3–7+ years of hands-on digital/performance marketing experience with measurable results
- Strong command of Google Ads (Search, PMax, retargeting; Local Services Ads a plus)
- Experience managing budgets across multiple markets/locations
- Solid measurement skills: GA4, GTM, attribution fundamentals, conversion APIs/events
- Experience improving landing page and funnel conversion rates
- Strong communication and reporting ability—can brief stakeholders and lead with data
- Hubspot experience
- Lead Generation Expert
- Local SEO / GBP familiarity for multi-location brands
- Experience in home services, construction, or high-consideration consumer purchases