Serve as primary owner and internal subject matter expert for the Provider website CMS platform.
Drive optimization of HCP digital conversion pathways, including forms, content journeys, and lead capture mechanisms.
Partner with analytics and commercial teams to identify, capture and nurture qualified HCP leads.
Expand reach and engagement across a broadening HCP audience through SEO-driven content and site optimization.
Monitor, analyze, and report on website performance, user behavior and conversion metrics to inform ongoing improvements.
Ensure connection between sales and marketing data touchpoints from responsible digital platforms.
Identify and implement innovative tools and experiences on the Provider website (testing, enhanced UX, emerging technologies and advanced personalization tools).

Typically requires a Bachelors degree and 5 – 8 years of related experience.
Hands-on experience managing and optimizing website CMS platforms (Drupal, Wordpress, etc).
Strategic mindset with experience working on digital-based initiatives with marketing teams.
Demonstrable experience driving business value through innovative digital campaigns.
Experience expanding audience awareness in SEO channel.
Ability to build strong relationships and collaborate within the team and cross functionally.
Strong cross-functional collaboration, organizing, problem solving, presentation and decision-making skills.

A full and comprehensive benefits program.
Growth opportunities on a global scale.
Access to career development through in-house learning programs and/or qualified tuition reimbursement.
An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Associate Digital Marketing Manager

Key skills