Own and optimise the martech stack across: websites/landing pages, marketing automation, lead capture/forms, eLearning, video/webinars, analytics/dashboards, audience targeting/segmentation, and funnel attribution/cohort measurement
Evaluate and deploy new digital capabilities where they demonstrably improve conversion, engagement, retention, or operational efficiency
Consult with brand marketing and leadership teams to design, build and optimise multi‑stage digital journeys spanning demand generation, onboarding/activation, ongoing engagement, retention/loyalty, and advocacy
Governance & compliance: Platform management, intake & prioritisation request processes, consent/privacy, SOPs, vendor management, data integrity
Website CMS ownership, including hands‑on implementation of site changes, management of consent and analytics integrations, configuration of reusable content/library modules, and ensuring sites are performant, compliant, and measurement‑ready
Partner with cross-functional stakeholders e.g. Brand Marketing, IT, Privacy and agencies
Insight > optimisation loop: Analyse performance, recommend changes, run CRO/UX tests, iterate
Identify/share best practice, as well as support and facilitate digital training workshops to raise digital IQ across the business
Ensure robust analytics frameworks are in place for each digital capability, and provide actionable recommendations to platform users regarding optimisation

Digital/Marketing/IT degree level qualification
Relevant experience (5+ years) in Digital/Marketing
Ability to connect platform decisions to commercial outcomes: conversion, pipeline contribution, engagement/activation, retention/loyalty, and advocacy
Demonstrated hands-on administration of marketing automation and web/CMS environments (configuration, user roles, templates, governance)
Experience implementing lead capture/form workflows, lifecycle segmentation, and multi‑step automated journeys (acquisition > engagement > retention)
Experience establishing measurement frameworks (analytics + dashboards) and using insights to drive CRO/UX improvements
Experience working within consent/privacy and documented processes/SOPs in a regulated environment
HTML/CSS/Javascript skills advantageous, but not mandatory

Digital Marketing Manager

Key skills